How to add a custom redirect after a survey is submitted

Using Google Tag Manager, you can create a custom redirect for any time a subscriber submits a survey, in place of the confirmation page. This creates a perfect opportunity for you to keep your audience engaging with your content by redirecting them back to a page of your choice. 

Quick tips to get you started

• Sign in to Google Tag Manager: To create a custom redirect as outlined here, you’ll need to have a Google Tag Manager (GTM) account.  
  • Go to tagmanager.google.com and sign in. Make sure you are using a Google account.
• Connect your GTM account to beehiiv: Before proceeding, ensure your Google Tag Manager account is connected to your beehiiv account. 
  • Refer to this article for instructions on how to connect the two accounts.
• Create a survey: You’ll need an existing survey to set up a custom redirect. 
  • If you haven't created one yet, read this article to learn more about surveys and how to create them.
• Signup Flow redirects: If you're using a subscribe survey within a Signup Flow, you can already redirect your audience to continue through the flow and add a custom redirect at the end. 
  • Refer to this article for more details on creating a Signup Flow.

How to add a custom redirect to a survey

1. Set up a custom trigger and tag in your Google Tag Manager account. Begin by creating a custom trigger in GTM to detect when someone completes your survey. After that, create a tag that executes the redirect code.
   
   
2. Log into your beehiiv account and from your left panel Dashboard, navigate to Audience > Surveys.
   
   
   
   
3. The surveys you’ve created will be listed. Locate the survey you want to create the redirect for, and click the .
   
   
   
   
4. Select Copy url.
   
   
   
   
5. Go to tagmanager.google.com and sign in to your Tag Manager workspace.
   
   
6. From the left hand panel in your Google Tag Manager workspace, click Triggers > New.
   
   
7. For the Trigger Type, enter Click-All Elements.
   
   
8. Toggle the selection to Some Clicks.
   
   
9. Add the following filters: 

• • Click text equals: Continue
    
    

    To find this filter, you may have to click 'Choose Built-in Variable' in the filter field. On the page that pops up, you will be able to select 'Click text' as a filter.

  • Page URL contains: [Your survey form URL]

10. Name the trigger something descriptive, like ‘Click Continue on Survey Form’.
    
    
11. From the left hand panel in your Google Tag Manager workspace, click Tags > New.
    
    
12. Type Custom HTML.
    
    
13. In the field, paste the following code. Replace “[redirect URL]” with the URL of the page you want to redirect users to.
    

    <script>
    window.location.href="[redirect URL]"
    </script>

14. Under Trigger, select the trigger you created in steps 4-11.
    
    
15. Give this new tag a name like ‘Survey Form Redirect’. Click Save.
    
    
16. Publish your changes and test the setup by submitting responses to your survey and clicking Continue.