Segments offer a versatile way to organize your subscribers based on their engagement and attributes, empowering you to create highly personalized content. beehiiv provides a broad range of options for crafting segments, giving you a wide array of strategies to enhance your newsletter approach.
We’ll begin with a video walkthrough that highlights various use cases and segment examples. Afterward, we’ll showcase common segment setups and explain the logic behind segment conditions. Lastly, we’ll share detailed tables outlining the segment conditions available for customizing your static and dynamic segments.
Watch and learn: Introduction to segmentation (use cases and examples)
The beehiiv platform has evolved since this video was filmed, so some aspects of the user interface may differ from what you see in your account. Specifically, to access the segments area, navigate to Audience > Segments from the left panel Dashboard in your beehiiv account.
Examples of segments
There are countless ways to segment your audience for more targeted engagement. Here are a few examples to help you get started:
All subscribers who opened or clicked a specific email
To find everyone in your list who has opened or clicked a specific email, you can use one of the following conditions in the segment builder:
(Attribute) Post → [name of your post] → was → Opened
or
(Attribute) Email to a segment → [name of your segmented email] → was not → Clicked
Find your most engaged subscribers
To find your most engaged subscribers using a benchmark of 80% open rate, you can use the following conditions in the segment builder:
(Attribute) Open rate → is greater than or equal to → 80
Find users who unsubscribed from your publication
To find everyone in your list who has unsubscribed, you can use the following conditions in the segment builder:
(Attribute) Status → is → Inactive
Static and dynamic segment logic
When setting conditions for your static or dynamic segments, you can apply the following different logic types to further customize your segments.
- All (AND): Subscribers must meet all the conditions you've specified to be included in the segment.
- At least one (OR): Subscribers only need to meet any one of the conditions you've listed to be part of the segment.
- None: Subscribers do not have to meet any of the conditions you listed to be in the segment.
- Segment Groups: This option lets you create more complex segments by grouping multiple segments together.
Segment Condition Charts
When using Static or Dynamic segments, these are the available conditions that you can choose from.
Subscriber Data/Attributes: Subscription Conditions
| Conditions | Operators | Options |
| Subscription/Email | Is, is not, contains, does not contain, begins with, ends with, exists, does not exist | Set a value |
| Subscription/Status | Is, is not, contains, does not contain, begins with, ends with, exists, does not exist | Active, Inactive, Pending |
| Subscription/Tier | Is, is not, contains, does not contain, begins with, ends with, exists, does not exist | Free, Premium |
| Subscription/Signup Date | Is after, is on or after, is before, is on or before | Specific date, Relative date |
| Subscription/Unsubscribe Date | Is after, is on or after, is before, is on or before | Specific date, Relative date |
| Subscription/Custom Field | Is, is not, contains, does not contain, begins with, ends with, exists, does not exist | Set a value |
Subscriber Data/Attributes: Location Conditions
| Conditions | Operators | Options |
| Location/City | Is, is not, contains, does not contain, begins with, ends with, exists, does not exist | Set a value |
| Location/State | Is, is not, contains, does not contain, begins with, ends with, exists, does not exist | Set a value |
| Location/Country | Is, is not, contains, does not contain, begins with, ends with, exists, does not exist | Select Country |
Subscriber Data/Attributes: Acquisition Conditions
| Conditions | Operators | Options |
| Acquisition/Channel | Is, is not, contains, does not contain, begins with, ends with, exists, does not exist | Set a value |
| Acquisition/UTM Source | Is, is not, contains, does not contain, begins with, ends with, exists, does not exist | Set a value |
| Acquisition/UTM Medium | Is, is not, contains, does not contain, begins with, ends with, exists, does not exist | Set a value |
| Acquisition/UTM Campaign | Is, is not, contains, does not contain, begins with, ends with, exists, does not exist | Set a value |
| Acquisition/Referring URL | Is, is not, contains, does not contain, begins with, ends with, exists, does not exist | Set a value |
| Acquisition/Embed Source | Was, was not | Select Embed |
Subscriber Data/Engagement
| Conditions | Operators | Options |
| Email/Unique Opens | Is exactly, is not exactly, is greater than, is greater than or equal to, is less than, is less than or equal to | Set a value |
| Email/Open Rate | Is exactly, is not exactly, is greater than, is greater than or equal to, is less than, is less than or equal to | Set a value |
| Email/Unique Clicks | Is exactly, is not exactly, is greater than, is greater than or equal to, is less than, is less than or equal to | Set a value |
| Email/Click Through Rate | Is exactly, is not exactly, is greater than, is greater than or equal to, is less than, is less than or equal to | Set a value |
| Email/Unique Sends | Is exactly, is not exactly, is greater than, is greater than or equal to, is less than, is less than or equal to | Set a value |
| Mailbox Rejections/Deferred | Is exactly, is not exactly, is greater than, is greater than or equal to, is less than, is less than or equal to | Set a value |
| Mailbox Rejects/Bounced | Is exactly, is not exactly, is greater than, is greater than or equal to, is less than, is less than or equal to | Set a value |
Email Data
| Conditions | Operators | Options |
| Any email | Was, was not | Sent, received, opened, clicked |
| Automation Email | Was, was not | Sent, received, opened, clicked |
| Email to a segment | Was, was not | Sent, received, opened, clicked |
| Post | Was, was not | Sent, received, opened, clicked |
| Welcome Email | Was, was not | Sent, received, opened, clicked |
| Opt-in Email | Was, was not | Sent, received, opened, clicked |
Behavior Data
| Conditions | Operators | Options |
| Referral Count | Is exactly, is not exactly, is greater than, is greater than or equal to, is less than, is less than or equal to | Set a value |
| Poll Response | Was submitted, was not submitted | Select Poll Choice |
| Survey Response | Was submitted, was not submitted | Select a Form |